In my first article on this collection, Photographing Properties for Sale, I mentioned what we after we are making ready to listing an actual property property on the market. On this second article, I’ll talk about the process we observe to make the pictures look their finest. Once we come again from taking pictures the pictures of a property that we’re about to listing on the A number of Itemizing Service, we first obtain the pictures from our digital camera to a folder on our laptop. We then open up our photo-editing software program, and import these images into this program. (To discover a photo-editing program, go to Google, and kind in “photograph modifying software program”. Google gives an excellent free program known as Picasa.)
Throughout the photo-editing program, we could do numerous issues in order that our images current the property in the perfect mild [pun intended]. We would straighten, crop, lighten, darken, or brighten the pictures, in order that the pictures present the property the way in which we truly noticed it. We’re “fixing” the pictures as a result of we could not have had correct lighting, or we didn’t maintain the digital camera straight, or we forgot to make use of the flash, and many others.
Sometimes we are going to retouch the to cover an unpleasant merchandise that we forgot to maneuver earlier than we took the . We by no means retouch to cover one thing that’s completely there, reminiscent of an influence line or phone pole, as a result of that will be unethical. But when we forgot to take away that purple rubber ball or that ugly rubbish can earlier than we took the , we are going to now attempt to retouch it out of the . From our expertise, retouching is troublesome to do as a result of the image typically appears to be like worse with the “offensive” merchandise retouched out of the , than when that merchandise was within the . So, we regularly forgo retouching, and simply curse ourselves for not having seen that offensive merchandise earlier than we took the image masking service.
We don’t edit each that we took, simply people who we would wish to use. As soon as we have now completed modifying, than we export the edited images to a brand new folder. At this level, we choose the pictures that we are going to placed on our A number of Itemizing Service, our group web site, and on the slide present or property web site that we are going to arrange only for this property. We at the moment are prepared to make use of our edited images to organize a digital tour, however I’ll cowl that process in my subsequent article.
I specialize within the advertising and marketing of properties on the market by taking the pictures, making ready the digital excursions, creating particular person web sites for the properties that I market, and inserting these properties on actual property web sites, in addition to YouTube, Fb, and Craigslist. I additionally market properties via a month-to-month e-newsletter and e mail blasts which might be despatched to over 4000 individuals who have expressed an curiosity in buying or promoting a house within the Mid-Hudson Valley. E- Advertising is my specialty